To check your keyword rankings, go to Semrush’s Organic Research tool. The higher your keyword ranking position, the more likely users are to see and click your results. YMYL rankings are handled differently from how ecommerce transactional queries are ranked, and local search is different again. It might be tempting to check your Google Maps ranking by searching for your business on the platform yourself. Checking your own Google Maps ranking can be difficult because the results vary based on who’s performing the search result, their location, and other personalized factors.
Factors That Influence Keywords
Increase the authority of certain pages by creating a comprehensive internal linking strategy. You could also include images and encourage social media shares, likes, and comments. Your willingness to create a content web shows Google how your content connects, which helps bots index your site. Websites that load faster tend to provide a better user experience, lower bounce rates, and even rank higher on search engines. Google PageSpeed Insights is a popular tool that helps you measure your website’s performance and provides actionable suggestions for improvement.
Domain and page authority
That way, Google searchers can easily find what they’re looking for. And in my experience, people decide to bounce or not bounce largely based on what they see here. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results.
Verifying your business with Facebook shows you are a legitimate business. Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic. User-generated content (UGC) is an excellent tool to make your content more fresh and thrilling. Content that is updated, or more specifically up-to-date, into the future has Google’s favor, and creating UGC allows this to be easily accomplished.
For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs. If I target that keyword with my website screenshots, it’s not going to rank.
Increase Organic CTR
…then “pogosticks” back to the search results to find something that actually helps them. It is crucial to update your Google My Business profile regularly to ensure the information remains accurate and current, which enhances visibility and maintains customer trust. Avoiding common mistakes like ignoring local SEO and ensuring consistent information across all platforms is vital for maintaining a strong online presence. Engaging with customer feedback, both positive and negative, is essential for building a strong online reputation and fostering customer loyalty.
Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile. And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. Make it easy for them to come into the site and know exactly what you’re about. Danny said that Google’s systems are not tuned to identify big brands and rank them well. He acknowledged that sites with a lot of branded searches might rank well and this is the point where it felt like okay, am I really hearing this?
To improve your website’s visibility and increase its chances of appearing higher in Google rankings, consider incorporating content marketing, page optimization, and technical SEO. You want your website to improve its search engine rankings, to increase its visibility through content marketing, and ultimately, drive more traffic. Not to mention how it’s a refreshing change from the onslaught of text-based guest post submissions the publisher might be getting. They too might be looking to add a bit of variety to their content. So it’s a great way to get more backlinks from authority sites and improve your rankings.
Our blog post titled Competitor Analysis with SEMrush has a great step-by-step on this process. Writing list-based articles that are explicit in their purpose gives you the best chance at generating a rich answer ranking. This is because list-based articles employ both an explicit headline (the blue link you click on in the results) and provide the crawler with an easy way to scan your content. If you type in any sort of list-based keyword into Google, you end up with a rich answer result almost every time. The same holds true with questions as well, but they do not have the same success rate as list-based articles do.
- This means your page speed should be less than 3 seconds and as close to 1 second as possible.
- Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank.
- Knowing how to phrase the terms you want to be ranked on will influence how you write your content.
- However, using keywords in your post and directing traffic from your other social media sites may help.
- Additionally, optimizing your site with keywords can also boost the visibility of your Google Business Profile.
That said, it’s also important to rank for the right kinds of keywords. Keyword rankings fluctuate all the time as Google strives to deliver the best results. Start by really understanding Google’s motivation and how it works. Then, you SEO Anomaly can start to understand how to shape your approach to content and SEO strategy in order to rank.